AD FORMATS

Our Industry leading Ad Formats And Specifications

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

 
Standard Formats

LEADERBOARD

A Leaderboard ad format is a wide, horizontal banner commonly used on websites and in digital marketing. It typically has dimensions of 728 pixels in width and 90 pixels in height. Leaderboards are often placed at the top of webpages and are used to showcase branding or important messages.

Creative Type: Display
Device Type: Desktop
Dimensions: 728 x 90

Exchange

Direct Publisher

Site served or third-party

JPG, JPEG, GIF, PNG, HTML5

Up to 150KB

Animation

Yes

Looping (# of times)

3 Loops Max

Animation Time Limit

3o Seconds

Standard Formats

MOBILE LEADERBOARD

The Mobile Leaderboard is a mobile-friendly ad format designed for smartphones and mobile devices. It is typically a horizontal banner with dimensions of 320 pixels in width and 50 pixels in height. Mobile Leaderboards are placed at the top or bottom of mobile webpages and apps to promote products or services to mobile users effectively.

Creative Type: Display
Device Type: Mobile
Dimensions: 320 x 50

Exchange

Direct Publisher

Site served or third-party

JPG, JPEG, GIF, PNG, HTML5

Up to 150KB

Animation

Yes

Looping (# of times)

3 Loops Max

Animation Time Limit

3o Seconds

Standard Formats

RECTANGLE

A Rectangle ad format is a standard rectangular-shaped banner commonly used in digital advertising. It comes in various sizes, but a common size is 300 pixels in width and 250 pixels in height. Rectangle ads are versatile and can be placed within the content or sidebar of a webpage, making them suitable for displaying both images and text.

Creative Type: Display
Device Type: Desktop, Mobile
Dimensions: 300 x 250

Exchange

Direct Publisher

Site served or third-party

JPG, JPEG, GIF, PNG, HTML5

Up to 150KB

Animation

Yes

Looping (# of times)

3 Loops Max

Animation Time Limit

3o Seconds

Standard Formats

HALF-PAGE

Half-Page ads are large, rectangular ads that take up a significant portion of the screen. They are often 300 pixels in width and 600 pixels in height. These ads are visually impactful and are typically used to deliver detailed information, promotions, or calls to action to users.

Creative Type: Display
Device Type: Desktop
Dimensions: 300 x 600

Exchange

Direct Publisher

Site served or third-party

JPG, JPEG, GIF, PNG, HTML5

Up to 150KB

Animation

Yes

Looping (# of times)

3 Loops Max

Animation Time Limit

3o Seconds

Standard Formats

BILLBOARD

The Billboard ad format is one of the largest and most prominent digital ad formats. It usually spans the full width of a webpage and varies in height, often being 970 pixels in width and 250 pixels in height. Billboards are designed to capture immediate attention due to their size and are used for high-impact advertising and branding.

Creative Type: Display
Device Type: Desktop
Dimensions: 970 x 250

Exchange

Direct Publisher

Site served or third-party

JPG, JPEG, GIF, PNG, HTML5

Up to 150KB

Animation

Yes

Looping (# of times)

3 Loops Max

Animation Time Limit

3o Seconds

Standard Formats

WIDE SKYSCRAPER

A Wide Skyscraper ad format is a tall and narrow banner-style advertisement commonly used on websites and in digital marketing. It usually has dimensions of 160 pixels in width and 600 pixels in height. Wide Skyscraper ads are often placed in the sidebar of a webpage and are ideal for displaying visually engaging content or promotions.

Creative Type: Display
Device Type: Desktop
Dimensions: 160 x 600

Exchange

Direct Publisher

Site served or third-party

JPG, JPEG, GIF, PNG, HTML5

Up to 150KB

Animation

Yes

Looping (# of times)

3 Loops Max

Animation Time Limit

3o Seconds