Lexus, long successful in the Asian segment, wanted to continue

CUSTOM CONTENT DRIVES SUPERIOR ENGAGEMENT 250KUnique Reach 11.5KEngagement 4.6%Engagement Rate

MOTIVATE AND EDUCATION RESIDENTS TO REACH ENERGY GOALS Background California

PROMOTE DESTINATION TRAVEL VIA MULTICHANNEL MARKETING Background Korean government wanted

DRIVE ENROLLMENT AMONG ASIAN-AMERICAN ELDERLY Background Covered California is the