What Happened? In November 2023, Google announced major changes to its video ad policies, aiming to better align with industry standards and clarify expectations for publishers and advertisers. These changes, effective April 1, 2024, introduce new guidelines for various aspects of video advertising, including Sticky video ads, Accompanying Content Video...
Helping Lexus Dealer Association continue to increase Asian-American market share
Lexus, long successful in the Asian segment, wanted to continue to increase market share in core Asian-heavy DMAs, via campaigns throughout the year (core model months and seasonal sales events). Background: The Lexus Dealer Association (LDA), long successful in the Asian segment, wanted to continue to increase market share in...
What Values Does AMMS Offer to Mobile Apps?
1. What is Prebid and How Does Prebid Help Apps? Prebid, an open-source solution operated by Prebid.org, is a form of header bidding, which has been positioned as the most effective solution to media to improve digital ad revenue. Through this open-source solution, many global demand partners, in addition to...