PROMOTE DESTINATION TRAVEL VIA MULTICHANNEL MARKETING Background Korean government wanted to increase travel from North American international travelers after a pandemic-caused dip in tourism to the country. Campaign Increase passenger bookings (air and hotel) by OTA partners. Increase awareness and drive bookings via social media, CTV, premium travel sites.
COVERED CALIFORNIA
DRIVE ENROLLMENT AMONG ASIAN-AMERICAN ELDERLY Background Covered California is the health insurance marketplace in the state of California established under the Affordable Care Act. Admaru worked with A Partnership, Covered California’s Asian agency, to drive enrollment among eligible Asian-American California residents. Campaign Targeting both broad audiences and off-exchange audience, Admaru...