What Values Does AMMS Offer to Mobile Apps?

1. What is Prebid and How Does Prebid Help Apps? Prebid, an open-source solution operated by Prebid.org, is a form of header bidding, which has been positioned as the most effective solution to media to improve digital ad revenue.  Through this open-source solution, many global demand partners, in addition to...

Uniqueness of the Korean Programmatic Market

The growth of the programmatic market in Korea, led by Naver and Kakao, has formed a unique 'Walled Garden' ecosystem in Korea.As a result, the adoption of proven global technologies and products (e.g., GAM, AdX, Programmatic, Header/Pre Bidding, Video Outstream, etc.) has been relatively delayed or passive.However, recently, major media...

Major solutions for the Cookie-less era and their impact on Header Bidding

Major solutions for the Cookie-less era and their impact on Header Bidding 1. Major solutions for the Cookie-less era and their strengths and weaknesses The cookie-less era is upon us, and companies need to find alternative solutions for ad targeting and personalization. This report examines some of the solutions available,...