Lexus, long successful in the Asian segment, wanted to continue to increase market share in core Asian-heavy DMAs, via campaigns throughout the year (core model months and seasonal sales events). Background: The Lexus Dealer Association (LDA), long successful in the Asian segment, wanted to continue to increase market share in...
What Values Does AMMS Offer to Mobile Apps?
1. What is Prebid and How Does Prebid Help Apps? Prebid, an open-source solution operated by Prebid.org, is a form of header bidding, which has been positioned as the most effective solution to media to improve digital ad revenue. Through this open-source solution, many global demand partners, in addition to...
Uniqueness of the Korean Programmatic Market
The growth of the programmatic market in Korea, led by Naver and Kakao, has formed a unique 'Walled Garden' ecosystem in Korea.As a result, the adoption of proven global technologies and products (e.g., GAM, AdX, Programmatic, Header/Pre Bidding, Video Outstream, etc.) has been relatively delayed or passive.However, recently, major media...