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Review of the North American targeting campaign to promote Korean tourism
From June to September 2023, the Korea Tourism Organization carried out a digital campaign targeting North America. This campaign was aimed at elevating South Korea as the top travel destination in Asia and intensifying the promotion of actual travel products in the key North American markets. The campaign was executed...
Google’s Video Policy Update – Implications for Advertisers
Empowering Advertisers with Admaru’s Unparalleled Video Inventory I. Seizing the Opportunity: Accompanying Content Video (ACV) Recent revisions to Google’s video advertising policies have ushered in a new era of possibilities for advertisers. Previously restricted product categories can now leverage Google’s demand, with a notable inclusion being Accompanying Content Video (ACV)...
Google’s Video Policy Update – Implications for Publishers
What Happened? In November 2023, Google announced major changes to its video ad policies, aiming to better align with industry standards and clarify expectations for publishers and advertisers. These changes, effective April 1, 2024, introduce new guidelines for various aspects of video advertising, including Sticky video ads, Accompanying Content Video...
Helping Lexus Dealer Association continue to increase Asian-American market share
Lexus, long successful in the Asian segment, wanted to continue to increase market share in core Asian-heavy DMAs, via campaigns throughout the year (core model months and seasonal sales events). Background: The Lexus Dealer Association (LDA), long successful in the Asian segment, wanted to continue to increase market share in...
What Values Does AMMS Offer to Mobile Apps?
1. What is Prebid and How Does Prebid Help Apps? Prebid, an open-source solution operated by Prebid.org, is a form of header bidding, which has been positioned as the most effective solution to media to improve digital ad revenue. Through this open-source solution, many global demand partners, in addition to...
Uniqueness of the Korean Programmatic Market
The growth of the programmatic market in Korea, led by Naver and Kakao, has formed a unique ‘Walled Garden’ ecosystem in Korea.As a result, the adoption of proven global technologies and products (e.g., GAM, AdX, Programmatic, Header/Pre Bidding, Video Outstream, etc.) has been relatively delayed or passive.However, recently, major media...
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