From June to September 2023, the Korea Tourism Organization carried out a digital campaign targeting North America. This campaign was aimed at elevating South Korea as the top travel destination in Asia and intensifying the promotion of actual travel products in the key North American markets. The campaign was executed...
Google’s Video Policy Update – Implications for Advertisers
Empowering Advertisers with Admaru's Unparalleled Video Inventory I. Seizing the Opportunity: Accompanying Content Video (ACV) Recent revisions to Google's video advertising policies have ushered in a new era of possibilities for advertisers. Previously restricted product categories can now leverage Google's demand, with a notable inclusion being Accompanying Content Video (ACV)...
Google’s Video Policy Update – Implications for Publishers
What Happened? In November 2023, Google announced major changes to its video ad policies, aiming to better align with industry standards and clarify expectations for publishers and advertisers. These changes, effective April 1, 2024, introduce new guidelines for various aspects of video advertising, including Sticky video ads, Accompanying Content Video...