CUSTOM CONTENT DRIVES SUPERIOR ENGAGEMENT For a diversified food and beverage brand, Admaru identified and worked with a network of Asian-American targeted content creators to authentically demonstrate the brand’s appeal to those seeking an easy to cook snack kit. Across leading social media platforms (Tiktok, YouTube, Instagram), we showed real-life...
ENERGY UPGRADE CALIFORNIA
MOTIVATE AND EDUCATION RESIDENTS TO REACH ENERGY GOALS Background California Public Utilities Commission’s Energy Upgrade California is a multi-year green energy initiative to inform and educate California residents to better manage their energy use for the future of California. Campaign Targeting four major Asian sub-segments in California – Chinese, Korean,...
KOREA TOURISM ORGANIZATION
PROMOTE DESTINATION TRAVEL VIA MULTICHANNEL MARKETING Background Korean government wanted to increase travel from North American international travelers after a pandemic-caused dip in tourism to the country. Campaign Increase passenger bookings (air and hotel) by OTA partners. Increase awareness and drive bookings via social media, CTV, premium travel sites.