The growth of the programmatic market in Korea, led by Naver and Kakao, has formed a unique 'Walled Garden' ecosystem in Korea.As a result, the adoption of proven global technologies and products (e.g., GAM, AdX, Programmatic, Header/Pre Bidding, Video Outstream, etc.) has been relatively delayed or passive.However, recently, major media...
CONTENT CREATORS REACH ASIAN-AMERICANS
CUSTOM CONTENT DRIVES SUPERIOR ENGAGEMENT For a diversified food and beverage brand, Admaru identified and worked with a network of Asian-American targeted content creators to authentically demonstrate the brand’s appeal to those seeking an easy to cook snack kit. Across leading social media platforms (Tiktok, YouTube, Instagram), we showed real-life...
ENERGY UPGRADE CALIFORNIA
MOTIVATE AND EDUCATION RESIDENTS TO REACH ENERGY GOALS Background California Public Utilities Commission’s Energy Upgrade California is a multi-year green energy initiative to inform and educate California residents to better manage their energy use for the future of California. Campaign Targeting four major Asian sub-segments in California – Chinese, Korean,...