COVERED CALIFORNIA

DRIVE ENROLLMENT AMONG ASIAN-AMERICAN ELDERLY

Background

Covered California is the health insurance marketplace in the state of California established under the Affordable Care Act. Admaru worked with A Partnership, Covered California’s Asian agency, to drive enrollment among eligible Asian-American California residents.

Campaign

Targeting both broad audiences and off-exchange audience, Admaru optimized toward awareness (video completion) and conversion (landing page arrival and engagement rate) across Chinese, Korean and Vietnamese audience segments.

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