MOTIVATE AND EDUCATION RESIDENTS TO REACH ENERGY GOALS Background California Public Utilities Commission’s Energy Upgrade California is a multi-year green energy initiative to inform and educate California residents to better manage their energy use for the future of California. Campaign Targeting four major Asian sub-segments in California – Chinese, Korean,...
KOREA TOURISM ORGANIZATION
PROMOTE DESTINATION TRAVEL VIA MULTICHANNEL MARKETING Background Korean government wanted to increase travel from North American international travelers after a pandemic-caused dip in tourism to the country. Campaign Increase passenger bookings (air and hotel) by OTA partners. Increase awareness and drive bookings via social media, CTV, premium travel sites.
COVERED CALIFORNIA
DRIVE ENROLLMENT AMONG ASIAN-AMERICAN ELDERLY Background Covered California is the health insurance marketplace in the state of California established under the Affordable Care Act. Admaru worked with A Partnership, Covered California’s Asian agency, to drive enrollment among eligible Asian-American California residents. Campaign Targeting both broad audiences and off-exchange audience, Admaru...