Korea’s Representative Internet Brand.
Since launching a search portal service with an in-house developed search engine in 1999, Naver has created a new history in the Korean Internet industry with services including Knowledge Search, which is based on Unified Search and Knowledge iN. Naver is now ready to spread our wings and enter the global market.
- Number 1 portal, number 3 reliable/influential media in Korea.
- 1.7 million/month Korean Americans(Unique Visitors) visit Naver.com
Product information:
| Location | Name of Banner | Spec | US MonthlyAd Impressions |
|---|---|---|---|
| Homepage | Top Banner | 466×100 | 60,000,000 |
| Homepage | Top Banner Movie Expandable (Rich Media) | 466×100 / 475×383 | 60,000,000 |
| Homepage | Branding Board Banner | 280×150 | 60,000,000 |
| Homepage | Branding Board Banner Movie Expandable (Rich Media) | 280×150 / 335×310 | 60,000,000 |
| Log In page | Big board | 350×300 | 400,000 |
| Knowledge Search | Right hand banner | 280×240 | 6,000,000 |
| Finance Sub | Right hand banner | 200×200 | 1,100,000 |
| Finance Home | Right hand banner | 240×240 | 1,800,000 |
| Media News | Right hand banner | 280×240 | 6,000,000 |
| Media News | Inside banner | 280×240 | 400,000 |
| Sports News | Right hand banner | 240×240 | 5,000,000 |
| News inside | Text banner | Top 24 words/ bottom 28 words ( based on Korean word count) |
6,000,000 |
| Cafe | Cafe banner | 170×170 | 6,000,000 |
| Cartoon Sub | Right hand banner | 240×240 | 5,800,000 |
| Webtoon bottom | Bottom banner | 564×115 | 5,000,000 |
| Movie Sub | Right hand banner | 200×200 | 700,000 |
| Dictionary | Right hand banner | 240×240 | 2,000,000 |
Creative Guideline:
- When producing an advertisement, the CPU usage must be below 50%
- Sound cannot be included in the general banners found in Naver.(Sound can be included when placing ads as a video product)
- In the case of banners in Naver.s main page, if the banner has a background color, then do not use a frame. If the banner background color is white, then apply a 1 pixel frame in the color designated by NHN (#DODODO). (Perceived as an image that is more than 5 pixels.)
- The advertisement should be sent with the original (fla) and the ad cannot be placed in road movie format. (excluding videos)
- Flash files must be produced with the 8.0 version.
- The advertisement must not look like it is an NHN service.
- Cannot include mouse-over standard templates or comments that induce mouse-overs when placing the general banners found in Naver.
- Please refer to the following url for more information. http://displayad.naver.com/guide/production_01.nhn
Homepage Top Banner: 466 X 100
Example: http://demo.ad.naver.com/da2/?u=002AB&d=expand&v=beta
Homepage Top Banner Movie Expandable Guideline Download
Homepage Branding Board Movie Expandable (Mouse-over Popup): 280×150 / 335×310
Example: http://demo.ad.naver.com/da2/?u=002X&d=pop&v=demo
Homepage Branding Banner Movie Expandable (Mouse-over Popup) Guideline Download
Homepage Branding Board Movie Expandable (Turn Popup): 280×150 / 335×310
Example: http://demo.ad.naver.com/da2/?u=002X&d=turn&v=demo
Homepage Branding Banner Movie Expandable (Turn Popup) Guideline Download
Portfolio:
-
Verizon Wireless on Naver.com (Jan. 2012) -
Verizon Wireless on Naver.com (Jan. 17, 2012) -
Hmart on Naver.com (Jan, 2012)
