Admaru Network 2012

State Farm Insurance

admin — Wed, 11 Jan 2012 17:09:16 +0000

Online advertising on dongA.com, Dramafever.com, and Google Search Network.

Portfolios:

State Farm on Dramafever.com (Dec. 2011)
State Farm on dongA.com (Dec. 2011)
State Farm on Google Search (Jan. 2012)

Admaru Viewpoints: November 2011

admin — Mon, 28 Nov 2011 02:45:43 +0000

As we enter the 2011 holiday season, we have some very exciting news to share with our agency customers. First, we have recently launched our completely updated company website (http://www.admaru.com). Second, we have now officially begun to represent the U.S.-targeted inventory for NAVER and will soon be doing the same for Yahoo! Korea, two of the very largest Korea-based online properties. Please see below for details, and feel free to write back with feedback and questions.

Completely Redesigned Admaru.com Website

We recently launched a completely redesigned company website. While maintaining our foremost goal of offering the most essential information to our agency and publisher partners in a useful and simple UI, we made significant enhancements in the following areas:

I. Comprehensive Media Information (Example: Chosun.com)

Full media kits available for download
Detailed product information with specs and available inventory amounts
Audience profile
Detailed and practical production guidelines for your creative development work
Portfolio of recent campaigns that ran on the chosen property by Admaru clients

II. Recent Campaign Examples

As you know, we have placed brand campaigns for a large number of your clients across our publisher partner sites. We have selected a sample of our recent campaigns and now showcase them on our website. Here you can view actual campaign screen shots to see what we have done recently with our partners. Please visit Admaru Advertising Cases for more details.

III. Enhanced Google Program Information

In 2011, we have begun to run a growing number of campaigns on the Google Network — text ads, display ads, and video ads. On our Google programs page, you can obtain more information on how we can be of assistance in executing your buy on the Google Network. In general, we have learned that Google can be very effective in targeting the Chinese segment using display ads and the Korean segment using text ads. We have found that video ads are effective for both segments.

We hope you take a minute to visit our new site for more information!

Welcome NAVER and Yahoo! Korea

From Day 1, Admaru’s unwavering mission has been to help our agency customers buy U.S-targeted media conveniently, transparently and economically through us.. We started small, but steadily developed our capabilities and expanded access to quality inventory by partnering with more properties. Today, we are pleased to announce that we are now officially a representation partner for NAVER and will soon be representing Yahoo! Korea, the latest two entrants to our network.

Owned by NHN, Korea’s largest Internet company by market capitalization, NAVER is a leading search, news and community portal in Korea, and their position in the U.S. among the Korean-Americans is very strong. The addition of NAVER to Admaru increases the available monthly U.S. ad impression volume by over 150 Million instantly.

Yahoo! Korea is the Korean arm of the global portal Yahoo! and is one of the top four portals in Korea. Boasting a loyal user base among the Koreans living in the U.S., Yahoo! Korea has been a popular request among our agency customers for some time. Global brands familiar with the Yahoo! brand also feel comfortable running on Yahoo!

As we look forward to the start of the new year, we welcome you to celebrate with us on 2011 achievements and look forward to a prosperous 2012 together.

Payment

admin — Tue, 15 Nov 2011 15:58:33 +0000

쉽고도 안전한 PayPal을 이용한 Credit Card 지불방법입니다.

아래의 방법으로 진행해 주시면 되겠습니다.

월 지불액을 입력하신 후 “Automatic Billing” 버튼 클릭
PayPal 어카운트가 있을 경우 “Check out using PayPal에서 PayPal 버튼 선택. 없을 경우 “No PayPal account? Use your credit card or debit card” 선택 항목 그대로 유지
Card info, Billing Address, Contact info (email address를 반드시 입력해 주셔요), Security Check 항목 입력 후 Continue 버튼 클릭

* 중간에 취소를 원하실 경우 연락 주시면 바로 취소 가능하오니 부담없이 사용 가능하십니다.

Naver

admin — Wed, 09 Nov 2011 21:49:59 +0000

Korea’s Representative Internet Brand.

Since launching a search portal service with an in-house developed search engine in 1999, Naver has created a new history in the Korean Internet industry with services including Knowledge Search, which is based on Unified Search and Knowledge iN. Naver is now ready to spread our wings and enter the global market.

Number 1 portal, number 3 reliable/influential media in Korea.
1.7 million/month Korean Americans(Unique Visitors) visit Naver.com

Media Kit Download

Product information:

Location	Name of Banner	Spec	US MonthlyAd Impressions
Homepage	Top Banner	466×100	60,000,000
Homepage	Top Banner Movie Expandable (Rich Media)	466×100 / 475×383	60,000,000
Homepage	Branding Board Banner	280×150	60,000,000
Homepage	Branding Board Banner Movie Expandable (Rich Media)	280×150 / 335×310	60,000,000
Log In page	Big board	350×300	400,000
Knowledge Search	Right hand banner	280×240	6,000,000
Finance Sub	Right hand banner	200×200	1,100,000
Finance Home	Right hand banner	240×240	1,800,000
Media News	Right hand banner	280×240	6,000,000
Media News	Inside banner	280×240	400,000
Sports News	Right hand banner	240×240	5,000,000
News inside	Text banner	Top 24 words/ bottom 28 words ( based on Korean word count)	6,000,000
Cafe	Cafe banner	170×170	6,000,000
Cartoon Sub	Right hand banner	240×240	5,800,000
Webtoon bottom	Bottom banner	564×115	5,000,000
Movie Sub	Right hand banner	200×200	700,000
Dictionary	Right hand banner	240×240	2,000,000

Creative Guideline:

Basic Design Guideline

When producing an advertisement, the CPU usage must be below 50%
Sound cannot be included in the general banners found in Naver.(Sound can be included when placing ads as a video product)
In the case of banners in Naver.s main page, if the banner has a background color, then do not use a frame. If the banner background color is white, then apply a 1 pixel frame in the color designated by NHN (#DODODO). (Perceived as an image that is more than 5 pixels.)
The advertisement should be sent with the original (fla) and the ad cannot be placed in road movie format. (excluding videos)
Flash files must be produced with the 8.0 version.
The advertisement must not look like it is an NHN service.
Cannot include mouse-over standard templates or comments that induce mouse-overs when placing the general banners found in Naver.
Please refer to the following url for more information. http://displayad.naver.com/guide/production_01.nhn

Homepage Top Banner: 466 X 100

Homepage Top Banner Guideline Download

Homepage Top Banner Movie Expandable: 466 X 100 / 475×383

Example: http://demo.ad.naver.com/da2/?u=002AB&d=expand&v=beta

Homepage Top Banner Movie Expandable Guideline Download

Homepage Branding Board Movie Expandable (Mouse-over Popup): 280×150 / 335×310

Example: http://demo.ad.naver.com/da2/?u=002X&d=pop&v=demo

Homepage Branding Banner Movie Expandable (Mouse-over Popup) Guideline Download

Homepage Branding Board Movie Expandable (Turn Popup): 280×150 / 335×310

Example: http://demo.ad.naver.com/da2/?u=002X&d=turn&v=demo

Homepage Branding Banner Movie Expandable (Turn Popup) Guideline Download

Portfolio:

Verizon Wireless on Naver.com (Jan. 2012)
Verizon Wireless on Naver.com (Jan. 17, 2012)
Hmart on Naver.com (Jan, 2012)

Verizon Telecom

admin — Tue, 01 Nov 2011 23:30:50 +0000

Online advertising on Daum.net, Chosun.com and dongA.com.

Portfolios:

Verizon Telecom on Daum.net (Jan. 2012)
Verizon on Chosun.com (Jan. 2012)
Verizon Telecom on Chosun.com (Jan. 2011)
Verizon Telecom on Daum.net (Jan. 2011)
Verizon Telecom on dongA.com (Mar. 2010)

Hmart

admin — Tue, 01 Nov 2011 22:42:30 +0000

Online advertising on Daum.net and dongA.com

Portfolios:

Hmart on Daum.net (Sept. 2011)
Hmart on joinsMSN.com (Jan. 2011)
Hmart on Naver.com (Jan, 2012)

Lowe’s

admin — Tue, 01 Nov 2011 22:06:49 +0000

Online advertising on Daum.net and dongA.com

Portfolios:

Lowe’s on dongA.com (March, 2010)

Ford

admin — Tue, 01 Nov 2011 22:02:45 +0000

Online advertising on Daum.net and joinsMSN.com

Portfolios:

Ford on JoinsMSN.com (Sept. 2011)
Ford on Daum.net (Aug. 2011)

Toyota

admin — Tue, 01 Nov 2011 20:22:07 +0000

Online advertising on Daum.net, Chosun.com and dongA.com.

Portfolios:

Toyota Prius on chosun.com (Feb.13, 2012)
Toyota Prius on Daum.net (Feb. 2012)
Toyota Prius on dongA.com (Feb. 2012)
Toyota Prius on Chosun.com (Feb. 2012)
Toyota Camry on dongA.com (Oct. 2011)
Toyota Camry on Chosun.com (Oct. 2011)

12 »

Daum.net

admin — Tue, 01 Nov 2011 18:39:10 +0000

Daum, founded in 1995, is the leading operator of Korean language news portal, community and webmail properties.

Among top 3 portal sites in Korea, Daum has the most number one services.
150,000 Korean Americans visit Daum everyday.

Media Kit Download

Product information:

Location	Name of Banner	Spec	US MonthlyAd Impressions
Homepage	Top Banner	430×105	30,000,000
Homepage	Top Banner(Rich Media)	430×105/635×371	30,000,000
News	News250	250×250	15,000,000
News	News250(Rich Media)	250×250/570×320	15,000,000
Media Daum	Media250	250×250	15,000,000
Media Daum	Media250(Rich Media)	250×250/570×320	15,000,000
Community	miznet250	250×250	1,500,000
Community	miznet250(Rich Media)	250×250	1,500,000
Finance	finance250	250×250	1,000,000
Finance	finance250(Rich Media)	250×250	1,000,000

Creative Guideline:

Basic Design Guideline

Flash files must be saved as Flash version 8.0 or CS3.0 (Actionscript 2.0)
No Action Script except click control script to measure ad performance
Borders:

Apply a 1 pixel border in the color designated by Daum: #a5abb5 for homepage (430 X 105) and #e4e4e4 for all other banners (including 250 X 250)
No action on the border is allowed such as blinking, changing colors, etc.

Maximum file size: 400K
FPS: Fixed at 30 fps
CPU usage: below 50%
Sound: When sound is allowed, default is sound-off. Sound Control Button is required.
No mouse-over action allowed.
Font should be saved as a vector image
Transparent Background is not allowed
_root script is not allowed in FLA file (replace _parent script)
The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file

Homepage Top Banner: 430 X 105

Skin:http://display.biz.daum.net/downfolder/skin/t__top.zip
Size (Format): 430 X 105 (swf) / 430 X 105 (gif / jpg)
Border color (1px): #a5abb5
Maximum file size: 400K (swf) / 100K (gif / jpg)
FPS: Fixed at 30 fps
CPU Usage: Below 50%
Sound: Not allowed
Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)

Skin file has a click tag & a border

Section 250X250 – Display Ad

Skin: http://display.biz.daum.net/downfolder/skin/250×250.zip
Size (Format): 250 X 250 (swf)
Border color: #e4e4e4
Maximum file size: 400K
FPS: Fixed at 30 fps
CPU Usage: Below 50%
Sound: Not allowed
Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
- Skin file has a click tag & a border.

Basic Design Guideline

Flash files must be saved as Flash version 8.0
No Action Script except click control script to measure ad performance
No action on the border is allowed such as blinking, changing colors, etc.
Maximum file size: 400K
FPS: Fixed at 30 fps
CPU usage: below 50%
Sound: When sound is added, default is sound-off. Sound Control Button is required.
No mouse-over action allowed.
Font should be saved as a vector image
Transparent Background is not allowed
The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file

Section 250X250: 250 X 250

Skin: http://display.biz.daum.net/downfolder/skin/250x250_v.zip
Size (Format): [Initial] 250 X 250 (swf) / [Movie] 250 X 250
Maximum file size: [Initial] 400K / [Movie] 4M
FPS: Fixed at 30 fps
CPU Usage: Below 50%
Sound: [Initial] Not allowed / [Movie] Required
Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)

Skin file has a click tag & a border.

Design: Use the Skin format and no change allowed

[Initial] :

Border and Mouse Over Tool Tip: Auto Insertion

[Movie]:

Format should be a movie
Border and Control Button (sound/stop button): Auto Insertion
Import movie file on top priority timeline
Movie playtime is less than 30 sec.(and stop)

Basic Design Guideline

Flash files must be saved as Flash version 8.0
No Action Script except click control script to measure ad performance
Maximum file size: 400K
FPS: Fixed at 30 fps
CPU usage: below 50%
Sound: When sound is added, default is sound-off. Sound Control Button is required.
No mouse-over action allowed.
Font should be saved as a vector image
Transparent Background is not allowed
The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file

Homepage Top Banner: [Before Expansion] 430 X 105 / [After Expansion] 655 X 395

Skin: http://display.biz.daum.net/downfolder/skin/t__top_v.zip
Size (Format): [Before Exp] 430 X 105 (swf) / [After Exp] 655 X 395 (swf) / [Logo] Smaller than 100X50(png)
Maximum file size: [Before Exp] 400K / [After Exp] 4M / [Logo] 10K
FPS: Fixed at 30 fps
CPU Usage: Below 50%
Sound: [Before Exp] Not allowed / [After Exp] Required
Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)

Skin file has a click tag & a border.

Design: Use the Skin format and no change allowed

[Before Exp] :

Border and Mouse Over Tool Tip: Auto Insertion
1 movie clip per a frame for all animation (Use the Skin)

[After Exp]:

Format should be a movie
Import movie file on top priority timeline
Movie begins from the 1st frame
Movie playtime is 60 sec. (Good quality and no repeat of the same content)

Section 250X250: [Before Expansion] 250 X 250 / [After Expansion] 570 X 320

Skin: http://display.biz.daum.net/downfolder/skin/250x250_ex.zip
Size (Format): [Before Exp] 250 X 250 (swf) / [After Exp] 570 X 320
Maximum file size: [Initial] 400K / [Movie] 3M
FPS: Fixed at 30 fps
CPU Usage: Below 50%
Sound: [Initial] Not allowed / [After Exp] Required
Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)

Skin file has a click tag & a border.

Design: Use the Skin format and no change allowed

[Before Exp] :

Border and Mouse Over Tool Tip: Auto Insertion

[After Exp]:

Format should be a movie
Border and Control Button (sound/stop/close button): Auto Insertion
Import movie file on top priority timeline
Movie begins from the 1st frame
Movie playtime is less than 30 sec.(and stop)
No shape bg allowed

Portfolio:

Verizon Telecom on Daum.net (Jan. 2011)
McDonald’s on Daum.net (July, 2011)
Farmers Insurance on Daum.net (Dec. 2010)
Ford on Daum.net (Aug. 2011)
SK-II on Daum.net (Miznet. June, 2011)
Hmart on Daum.net (Sept. 2011)
Toyota Prius on Daum.net (Feb. 2012)