Admaru Network 2012
Asian-American Online Advertising
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dongA.com

dongA.com

Leading Korean news organization with loyal, highly-educated and stable audience in the U.S.

        • Top three national daily newspaper group in Korea.
        • 50,000 Korean Americans visit dongA.com everyday.

    Media Kit Download (English)

    Media Kit Download (Korean)

    Product information:

    Location Name of Banner Spec US MonthlyAd Impressions
    Homepage HP Floating
    (Rich Media)
    450×250/
    110×50
    4,000,000
    HP & Article(ROS) Big Rectangle 250×250 10,000,000
    HP & Article(ROS) Big Rectangle
    (Rich Media)
    250×250 10,000,000
    HP & Article(ROS) Medium Rectangle 200×200 10,000,000
    HP & Article(ROS) Medium Rectangle
    (Rich Media)
    200×200 10,000,000
    HP & Article(ROS) Top Horizontal 340×50 10,000,000

    Audience Profile (2010 U.S.):

    Gender Age
    Male Female 10s 20s 30s 40s 50s+
    57% 43% 7% 20% 31% 28% 14%

    Creative Guideline:

    • Regular Banners
    • Movie Rich Media (Non-Expandables)
    • Floating
    • Flash files must be saved as Flash version CS3 or lower
    • Font should be saved as a vector image
    • FPS: Fixed at 30 fps
    • CPU usage: below 50%
    • Flash files must be saved as Flash version CS3 or lower
    • Font should be saved as a vector image
    • FPS: Fixed at 30 fps
    • CPU usage: below 50%
    • Sound: When sound is added, default is sound-off.  Sound Control Button is required.
    • Movie playtime is less than 30 sec.(and stop)
    • When dongA.com is serving the creative, maximum file size for a single file is 1MB
    <When served by the publisher>

    • Flash files should be submitted as SWF, FLA files of Flash 8.0 version.
    • Banner files should be submitted 4 days before the campaign starts.
    • 1×1 tracking pixel tag and click-tracking URL can be used.
    • Maximum file size for a single file:  50KB. (it can be flexible)
    • Max file number is 4.
    • Text should be included as a form of image. (No Font)
    • In case the file size is over 50KB, the file can be created using the loadMovie function.
    • If the loadMovie function is used, the path of the next file should be set in the file.
    • You can set the path of the next file as following:
      loadMovieNum(“http://adimg1.donga.com/Creatives/load/[2nd_file_name].swf “, 1);
      loadMovieNum(“http://adimg1.donga.com/Creatives/load/[3rd_file_name].swf “, 2);
    • 110×50:  This is the little reminder unit that’s visible when the 450×250 banner is closed.
    • Floating TI banner use <GET URL> function.
    • <Close Button> must be in the movie.
    • Please be advised by a separate guide of a pdf file. [Click here!]

    <When served by the advertiser>

    • 3rd-party-ad-serving tags can be used. ex>DFA, MediaMind
    • Only 450×250 size banner is available
    • 110×60 size reminder is not available with 3rd-party-ad-serving tags.
    • Flash files should be submitted as SWF, FLA files of Flash 9.0 or higher version.

    Portfolio:

    • Verizon Telecom on dongA.com (Mar. 2010)
      Verizon Telecom on dongA.com (Mar. 2010)
    • Farmers Insurance on dongA.com (July. 2011)
      Farmers Insurance on dongA.com (July. 2011)
    • Toyota Camry on dongA.com (Oct. 2011)
      Toyota Camry on dongA.com (Oct. 2011)
    • Toyota Camry on dongA.com (Jan. 2011)
      Toyota Camry on dongA.com (Jan. 2011)
    • Shinhan Bank America on dongA.com (Sept. 2009)
      Shinhan Bank America on dongA.com (Sept. 2009)
    • State Farm on dongA.com (Dec. 2011)
      State Farm on dongA.com (Dec. 2011)
    • Toyota Prius on dongA.com (Feb. 2012)
      Toyota Prius on dongA.com (Feb. 2012)

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