
Leading Korean news organization with loyal, highly-educated and stable audience in the U.S.
- Top three national daily newspaper group in Korea.
- 50,000 Korean Americans visit dongA.com everyday.
Product information:
| Location | Name of Banner | Spec | US MonthlyAd Impressions |
|---|---|---|---|
| Homepage | HP Floating (Rich Media) |
450×250/ 110×50 |
4,000,000 |
| HP & Article(ROS) | Big Rectangle | 250×250 | 10,000,000 |
| HP & Article(ROS) | Big Rectangle (Rich Media) |
250×250 | 10,000,000 |
| HP & Article(ROS) | Medium Rectangle | 200×200 | 10,000,000 |
| HP & Article(ROS) | Medium Rectangle (Rich Media) |
200×200 | 10,000,000 |
| HP & Article(ROS) | Top Horizontal | 340×50 | 10,000,000 |
Audience Profile (2010 U.S.):
| Gender | Age | |||||
| Male | Female | 10s | 20s | 30s | 40s | 50s+ |
| 57% | 43% | 7% | 20% | 31% | 28% | 14% |
Creative Guideline:
- Flash files must be saved as Flash version CS3 or lower
- Font should be saved as a vector image
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Flash files must be saved as Flash version CS3 or lower
- Font should be saved as a vector image
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Sound: When sound is added, default is sound-off. Sound Control Button is required.
- Movie playtime is less than 30 sec.(and stop)
- When dongA.com is serving the creative, maximum file size for a single file is 1MB
<When served by the publisher>
- Flash files should be submitted as SWF, FLA files of Flash 8.0 version.
- Banner files should be submitted 4 days before the campaign starts.
- 1×1 tracking pixel tag and click-tracking URL can be used.
- Maximum file size for a single file: 50KB. (it can be flexible)
- Max file number is 4.
- Text should be included as a form of image. (No Font)
- In case the file size is over 50KB, the file can be created using the loadMovie function.
- If the loadMovie function is used, the path of the next file should be set in the file.
- You can set the path of the next file as following:
loadMovieNum(“http://adimg1.donga.com/Creatives/load/[2nd_ file_name].swf “, 1);
loadMovieNum(“http://adimg1.donga.com/Creatives/load/[3rd_ file_name].swf “, 2); - 110×50: This is the little reminder unit that’s visible when the 450×250 banner is closed.
- Floating TI banner use <GET URL> function.
- <Close Button> must be in the movie.
- Please be advised by a separate guide of a pdf file. [Click here!]
<When served by the advertiser>
- 3rd-party-ad-serving tags can be used. ex>DFA, MediaMind
- Only 450×250 size banner is available
- 110×60 size reminder is not available with 3rd-party-ad-serving tags.
- Flash files should be submitted as SWF, FLA files of Flash 9.0 or higher version.


