
Daum, founded in 1995, is the leading operator of Korean language news portal, community and webmail properties.
- Among top 3 portal sites in Korea, Daum has the most number one services.
- 150,000 Korean Americans visit Daum everyday.
Product information:
| Location | Name of Banner | Spec | US MonthlyAd Impressions |
|---|---|---|---|
| Homepage | Top Banner | 430×105 | 30,000,000 |
| Homepage | Top Banner(Rich Media) | 430×105/635×371 | 30,000,000 |
| News | News250 | 250×250 | 15,000,000 |
| News | News250(Rich Media) | 250×250/570×320 | 15,000,000 |
| Media Daum | Media250 | 250×250 | 15,000,000 |
| Media Daum | Media250(Rich Media) | 250×250/570×320 | 15,000,000 |
| Community | miznet250 | 250×250 | 1,500,000 |
| Community | miznet250(Rich Media) | 250×250 | 1,500,000 |
| Finance | finance250 | 250×250 | 1,000,000 |
| Finance | finance250(Rich Media) | 250×250 | 1,000,000 |
Creative Guideline:
Basic Design Guideline
- Flash files must be saved as Flash version 8.0 or CS3.0 (Actionscript 2.0)
- No Action Script except click control script to measure ad performance
- Borders:
- Apply a 1 pixel border in the color designated by Daum: #a5abb5 for homepage (430 X 105) and #e4e4e4 for all other banners (including 250 X 250)
- No action on the border is allowed such as blinking, changing colors, etc.
- Maximum file size: 400K
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Sound: When sound is allowed, default is sound-off. Sound Control Button is required.
- No mouse-over action allowed.
- Font should be saved as a vector image
- Transparent Background is not allowed
- _root script is not allowed in FLA file (replace _parent script)
- The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file
Homepage Top Banner: 430 X 105
- Skin:http://display.biz.daum.net/downfolder/skin/t__top.zip
- Size (Format): 430 X 105 (swf) / 430 X 105 (gif / jpg)
- Border color (1px): #a5abb5
- Maximum file size: 400K (swf) / 100K (gif / jpg)
- FPS: Fixed at 30 fps
- CPU Usage: Below 50%
- Sound: Not allowed
- Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
- Skin file has a click tag & a border
Section 250X250 – Display Ad
- Skin: http://display.biz.daum.net/downfolder/skin/250×250.zip
- Size (Format): 250 X 250 (swf)
- Border color: #e4e4e4
- Maximum file size: 400K
- FPS: Fixed at 30 fps
- CPU Usage: Below 50%
- Sound: Not allowed
- Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
-
- Skin file has a click tag & a border.
Basic Design Guideline
- Flash files must be saved as Flash version 8.0
- No Action Script except click control script to measure ad performance
- No action on the border is allowed such as blinking, changing colors, etc.
- Maximum file size: 400K
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Sound: When sound is added, default is sound-off. Sound Control Button is required.
- No mouse-over action allowed.
- Font should be saved as a vector image
- Transparent Background is not allowed
- The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file
Section 250X250: 250 X 250
- Skin: http://display.biz.daum.net/downfolder/skin/250x250_v.zip
- Size (Format): [Initial] 250 X 250 (swf) / [Movie] 250 X 250
- Maximum file size: [Initial] 400K / [Movie] 4M
- FPS: Fixed at 30 fps
- CPU Usage: Below 50%
- Sound: [Initial] Not allowed / [Movie] Required
- Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
- Skin file has a click tag & a border.
- Design: Use the Skin format and no change allowed
- [Initial] :
- Border and Mouse Over Tool Tip: Auto Insertion
- [Movie]:
- Format should be a movie
- Border and Control Button (sound/stop button): Auto Insertion
- Import movie file on top priority timeline
- Movie playtime is less than 30 sec.(and stop)
Basic Design Guideline
- Flash files must be saved as Flash version 8.0
- No Action Script except click control script to measure ad performance
- Maximum file size: 400K
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Sound: When sound is added, default is sound-off. Sound Control Button is required.
- No mouse-over action allowed.
- Font should be saved as a vector image
- Transparent Background is not allowed
- The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file
Homepage Top Banner: [Before Expansion] 430 X 105 / [After Expansion] 655 X 395
- Skin: http://display.biz.daum.net/downfolder/skin/t__top_v.zip
- Size (Format): [Before Exp] 430 X 105 (swf) / [After Exp] 655 X 395 (swf) / [Logo] Smaller than 100X50(png)
- Maximum file size: [Before Exp] 400K / [After Exp] 4M / [Logo] 10K
- FPS: Fixed at 30 fps
- CPU Usage: Below 50%
- Sound: [Before Exp] Not allowed / [After Exp] Required
- Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
- Skin file has a click tag & a border.
- Design: Use the Skin format and no change allowed
- [Before Exp] :
- Border and Mouse Over Tool Tip: Auto Insertion
- 1 movie clip per a frame for all animation (Use the Skin)
- [After Exp]:
- Format should be a movie
- Import movie file on top priority timeline
- Movie begins from the 1st frame
- Movie playtime is 60 sec. (Good quality and no repeat of the same content)
Section 250X250: [Before Expansion] 250 X 250 / [After Expansion] 570 X 320
- Skin: http://display.biz.daum.net/downfolder/skin/250x250_ex.zip
- Size (Format): [Before Exp] 250 X 250 (swf) / [After Exp] 570 X 320
- Maximum file size: [Initial] 400K / [Movie] 3M
- FPS: Fixed at 30 fps
- CPU Usage: Below 50%
- Sound: [Initial] Not allowed / [After Exp] Required
- Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
- Skin file has a click tag & a border.
- Design: Use the Skin format and no change allowed
- [Before Exp] :
- Border and Mouse Over Tool Tip: Auto Insertion
- [After Exp]:
- Format should be a movie
- Border and Control Button (sound/stop/close button): Auto Insertion
- Import movie file on top priority timeline
- Movie begins from the 1st frame
- Movie playtime is less than 30 sec.(and stop)
- No shape bg allowed


