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Daum.net

Daum.net

Daum, founded in 1995, is the leading operator of Korean language news portal, community and webmail properties.

      • Among top 3 portal sites in Korea, Daum has the most number one services.
      • 150,000 Korean Americans visit Daum everyday.

    Media Kit Download

    Product information:

    Location Name of Banner Spec US MonthlyAd Impressions
    Homepage Top Banner 430×105 30,000,000
    Homepage Top Banner(Rich Media) 430×105/635×371 30,000,000
    News News250 250×250 15,000,000
    News News250(Rich Media) 250×250/570×320 15,000,000
    Media Daum Media250 250×250 15,000,000
    Media Daum Media250(Rich Media) 250×250/570×320 15,000,000
    Community miznet250 250×250 1,500,000
    Community miznet250(Rich Media) 250×250 1,500,000
    Finance finance250 250×250 1,000,000
    Finance finance250(Rich Media) 250×250 1,000,000

    Creative Guideline:

    • Regular Banners
    • Rich Media (Movie Video. Not expandable)
    • Rich Media (Expandables)
    Basic Design Guideline

    • Flash files must be saved as Flash version 8.0 or CS3.0 (Actionscript 2.0)
    • No Action Script except click control script to measure ad performance
    • Borders:
      • Apply a 1 pixel border in the color designated by Daum: #a5abb5 for homepage (430 X 105) and #e4e4e4 for all other banners (including 250 X 250)
      • No action on the border is allowed such as blinking, changing colors, etc.
    • Maximum file size:  400K
    • FPS: Fixed at 30 fps
    • CPU usage: below 50%
    • Sound: When sound is allowed, default is sound-off.  Sound Control Button is required.
    • No mouse-over action allowed.
    • Font should be saved as a vector image
    • Transparent Background is not allowed
    • _root script is not allowed in FLA file (replace _parent script)
    • The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file

    Homepage Top Banner: 430 X 105

    • Skin:http://display.biz.daum.net/downfolder/skin/t__top.zip
    • Size (Format): 430 X 105 (swf) / 430 X 105 (gif / jpg)
    • Border color (1px):  #a5abb5
    • Maximum file size: 400K (swf) / 100K (gif / jpg)
    • FPS: Fixed at 30 fps
    • CPU Usage: Below 50%
    • Sound: Not allowed
    • Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
      • Skin file has a click tag & a border

    Section 250X250 – Display Ad

    • Skin: http://display.biz.daum.net/downfolder/skin/250×250.zip
    • Size (Format): 250 X 250 (swf)
    • Border color:  #e4e4e4
    • Maximum file size: 400K
    • FPS: Fixed at 30 fps
    • CPU Usage: Below 50%
    • Sound: Not allowed
    • Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
      • Skin file has a click tag & a border.
    Basic Design Guideline

    • Flash files must be saved as Flash version 8.0
    • No Action Script except click control script to measure ad performance
    • No action on the border is allowed such as blinking, changing colors, etc.
    • Maximum file size:  400K
    • FPS: Fixed at 30 fps
    • CPU usage: below 50%
    • Sound: When sound is added, default is sound-off.  Sound Control Button is required.
    • No mouse-over action allowed.
    • Font should be saved as a vector image
    • Transparent Background is not allowed
    • The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file

    Section 250X250: 250 X 250

    • Skin: http://display.biz.daum.net/downfolder/skin/250x250_v.zip
    • Size (Format): [Initial] 250 X 250 (swf) / [Movie] 250 X 250
    • Maximum file size: [Initial] 400K / [Movie] 4M
    • FPS: Fixed at 30 fps
    • CPU Usage: Below 50%
    • Sound: [Initial] Not allowed / [Movie] Required
    • Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
      • Skin file has a click tag & a border.
    • Design: Use the Skin format and no change allowed
      • [Initial] :
        • Border and Mouse Over Tool Tip: Auto Insertion
      • [Movie]:
        • Format should be a movie
        • Border and Control Button (sound/stop button): Auto Insertion
        • Import movie file on top priority timeline
        • Movie playtime is less than 30 sec.(and stop)
    Basic Design Guideline

    • Flash files must be saved as Flash version 8.0
    • No Action Script except click control script to measure ad performance
    • Maximum file size:  400K
    • FPS: Fixed at 30 fps
    • CPU usage: below 50%
    • Sound: When sound is added, default is sound-off.  Sound Control Button is required.
    • No mouse-over action allowed.
    • Font should be saved as a vector image
    • Transparent Background is not allowed
    • The original FLA file (saved in version 8.0) must be sent to Daum along with the swf file

    Homepage Top Banner: [Before Expansion] 430 X 105 / [After Expansion] 655 X 395

    • Skin: http://display.biz.daum.net/downfolder/skin/t__top_v.zip
    • Size (Format): [Before Exp] 430 X 105 (swf) / [After Exp] 655 X 395 (swf) / [Logo] Smaller than 100X50(png)
    • Maximum file size: [Before Exp] 400K / [After Exp] 4M / [Logo] 10K
    • FPS: Fixed at 30 fps
    • CPU Usage: Below 50%
    • Sound: [Before Exp] Not allowed / [After Exp] Required
    • Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
      • Skin file has a click tag & a border.
    • Design: Use the Skin format and no change allowed
      • [Before Exp] :
        • Border and Mouse Over Tool Tip: Auto Insertion
        • 1 movie clip per a frame for all animation (Use the Skin)
      • [After Exp]:
        • Format should be a movie
        • Import movie file on top priority timeline
        • Movie begins from the 1st frame
        • Movie playtime is 60 sec. (Good quality and no repeat of the same content)

    Section 250X250: [Before Expansion] 250 X 250 / [After Expansion] 570 X 320

    • Skin: http://display.biz.daum.net/downfolder/skin/250x250_ex.zip
    • Size (Format): [Before Exp] 250 X 250 (swf) / [After Exp] 570 X 320
    • Maximum file size: [Initial] 400K / [Movie] 3M
    • FPS: Fixed at 30 fps
    • CPU Usage: Below 50%
    • Sound: [Initial] Not allowed / [After Exp] Required
    • Use the Skin file (See the link above) provided by Daum (Skin file should not be changed.)
      • Skin file has a click tag & a border.
    • Design: Use the Skin format and no change allowed
      • [Before Exp] :
        • Border and Mouse Over Tool Tip: Auto Insertion
      • [After Exp]:
        • Format should be a movie
        • Border and Control Button (sound/stop/close button): Auto Insertion
        • Import movie file on top priority timeline
        • Movie begins from the 1st frame
        • Movie playtime is less than 30 sec.(and stop)
        • No shape bg allowed

    Portfolio:

    • Verizon Telecom on Daum.net (Jan. 2011)
      Verizon Telecom on Daum.net (Jan. 2011)
    • McDonald’s on Daum.net (July, 2011)
      McDonald’s on Daum.net (July, 2011)
    • Farmers Insurance on Daum.net (Dec. 2010)
      Farmers Insurance on Daum.net (Dec. 2010)
    • Ford on Daum.net (Aug. 2011)
      Ford on Daum.net (Aug. 2011)
    • SK-II on Daum.net (Miznet.  June, 2011)
      SK-II on Daum.net (Miznet. June, 2011)
    • Hmart on Daum.net (Sept. 2011)
      Hmart on Daum.net (Sept. 2011)
    • Toyota Prius on Daum.net (Feb. 2012)
      Toyota Prius on Daum.net (Feb. 2012)

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