Top Korean news media company with leading web properties in key verticals.
- The most influential online and offline media company in Korea.
- 80,000 Korean Americans visit Chosun.com everyday.
Product information:
| Location | Name of Banner | Spec | US MonthlyAd Impressions |
|---|---|---|---|
| Homepage | HP 375×200 | 375×200 | 7,000,000 |
| Homepage | HP Floating(Rich Media) | 400×300/60×100 | 7,000,000 |
| Homepage | HP 375*200(Rich Media) | 375×200 | 7,000,000 |
| Article(ROS) | ROS 300×220 | 300×220 | 6,000,000 |
| Article(ROS) | ROS 300×220(Rich Media) | 300×220 | 6,000,000 |
| Article(ROS) | Leader board(ROS) | 728×90 | 6,000,000 |
Audience Profile (2010 U.S.):
| Gender | Age | |||||
| Male | Female | 10s | 20s | 30s | 40s | 50s+ |
| 62% | 38% | 2% | 15% | 31% | 30% | 22% |
Creative Guideline:
- Size: 375×200 & 330×220
- Flash files must be saved as Flash version CS3 or lower
- Font should be saved as a vector image
- Maximum file size (format): 200KB (swf)
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Size: 375×200 & 280×240
- Flash files must be saved as Flash version CS3 or lower
- Font should be saved as a vector image
- FPS: Fixed at 30 fps
- CPU usage: below 50%
- Sound: When sound is added, default is sound-off. Sound Control Button is required.
- Movie playtime is less than 30 sec.(and stop)
- Size: 400×300 / 60×100
- Maximum file size for a single file: 50KB. (it can be flexible)
- Max file number is 3.
- In case the file size is over 50KB, the file can be created using the loadMovie function.
- If the loadMovie function is used, the path of the next file should be set in the file.
- You can set the path of the next file as following:
loadMovieNum(“http://adimg1.chosun.com/Creatives/load/[2nd_file_name].swf “, 1);
loadMovieNum(“http://adimg1.chosun.com/Creatives/load/[3rd_file_name].swf “, 2); - 60×100: This is the little reminder unit that’s visible when the 400×300 banner is closed.
- Floating TI banner use <GET URL> function.
- <Close Button> must be in the movie.
- Please be advised by a separate guide of a ppt file.
Portfolio:
-
Verizon Telecom on Chosun.com (Jan. 2011) -
Toyota Camry on Chosun.com (Oct. 2011) -
Shiseido on Chosun.com (Sept. 2010) -
SK-II on Chosun.com (June, 2011) -
McDonald’s on Chosun.com (July, 2011) -
Verizon on Chosun.com (Jan. 2012) -
Verizon Telecom on Daum.net (Jan. 2012) -
Toyota Prius on Chosun.com (Feb. 2012) -
Toyota Prius on chosun.com (Feb.13, 2012)
