With Google AdWords Text Ads, we can help advertisers run their ads on Google’s Search Network (including Google.com and search partner sites) and Google’s Content Network. With cost-per-click pricing, advertisers only pay when people clicks on your ads.
- Search Ad Example: Ads are displayed along with search results when someone searches Google using a keyword. Ads appear under ‘Sponsored Links’ in the side column of a search page and may also appear in additional positions above the organic search results. Ads are displayed to an audience that is already interested in the product or service being advertised. With search ads, you are capturing the user’s intent.
- Content Ad Example (Google Display Network): Advertisers can also choose to display their ads on Display Network sites in the growing Google Network. And, advertisers can choose the exact Display Network placements where advertisers would like their ads to appear, or they can let contextual targeting match their keywords to content.
